BABOR IN EUROPEAN BUSINESS ONLINE INTERVIEW July 2016
Michael Schummert, CEO of Dr. Babor GmbH & Co. KG
Precision skin care
Women often talk about their beauty regime when they talk about skin care when what they should actually talk about is a health regime because only healthy skin is beautiful skin. Individually tailored skin care aimed at improving skin health is the goal of Dr. Babor GmbH & Co. KG, the leading professional skincare brand in Germany and one of the top ten beauty brands worldwide. With its precision formulations, BABOR skincare products are both highly effective and widely tolerated.
All BABOR products are developed and manufactured in its facilities in Aachen
“We have developed a wide range of high-precision formulations, each of which is targeted at a specific skin type or problem for optimum results and skin compatibility,” says Mr. Schummert. “There is a great deal of science that goes into our development work. It is part of our DNA. We have a well-equipped laboratory at our company headquarters in Aachen where every new product is overseen from the initial concept to the final formulation. We work with interdisciplinary scientific teams and cooperate with leading universities and other research institutions to ensure that BABOR leads the way with ground-breaking research insights into new and effective ingredients.”
Beauty results from the combination of art and science.
Each of the delicate glass ampoules contains its own high-tech beauty secret. The contents are so highly concentrated that just 2 ml is enough to produce an immediate visible effect. BABOR’s Ampoule Concentrates FP are available in a wide range of formulations to purify and nourish the skin.
Another key line is REVERSIVE, a range of anti-ageing treatments that turn back the clock to leave skin looking dewy and feeling refreshed. Featuring Re-Youth Complex, the range of creams and serums help maintain the natural, youthful beauty of the skin while diminishing minor inconsistencies.
“I joined BABOR because it gave me the opportunity to rejuvenate a somewhat dusty brand and help it regain its position in the market,” explains Mr. Schummert. “The company had a great depth of expertise in product development and a well-developed distribution network in 70 different countries. It was the perfect time to dust the brand off and bring it up to date.”
With a position as number one in the German market and within the top ten worldwide, BABOR is one of the most successful cosmetic brands in the market. As well as its own branded products, the company also manufactures for private labels such as own brand products for beauty clinics and hotels.
Production is located entirely in Aachen and all products are clinically tested to ensure there are no adverse reactions from their use. “Our promise to customers is guaranteed by a high level of transparency and strict focus on quality,” insists Mr. Schummert. “Our goal for the future is continued growth, particularly in the US market, where potential is high. We are exploring options such as co-branding of our ampoules with major fashion brands or a series of special editions for the American market.”